pernod ricard
winemakers
Motion Design, Digital Content Production, Art Direction
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From 2020 to 2022, I had the privilege of being a part of The Mix -
a small and effective team of creatives, sitting within the Digital Marketing and Consumer Planning team at Pernod Ricard Winemakers.
There, I created assets for Pernod Ricard’s iconic house of brands including Jacob’s Creek, St Hugo, Campo Viejo wines; as well as beloved spirits like Malibu Rum, The Glenlivet, Jameson Whiskey and Ready To Drink innovations like West Coast Coolers and Rosie Spritz.
Social Assets and Adaptations
As brand owners of Pernod Ricard’s wine brands, my team and I were responsible for market adaptions of established wine assets as well as the art direction and creation of new branded assets.
Bespoke BRAND CONTENT
From branded animations to hype reels and new product announcement reels to video edits; my remit at Pernod Ricard balanced content creation for both external customers and internal stakeholders.
Production documents
In order to streamline the production of videos and animations; get budget green light and legal approvals; much of my remit include production documents that could stand the test of multi-department feedback.
The Team
Head of Digital Marketing and Consumer Planning: Maddie Jahnke
Studio & Production Manager: Zac Carmody
Senior Designers: Ross McKenzie, Kelly Dunn
Motion Designer & Digital Content Producer: Opal Liang
