Donut King
Easter Campaign
Motion Graphics Animation
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Client: Donut King Australia
Agency: SQUAD by Mamamia
Art Director: Matt Nguyen
Producer: Kirsten Duncan
Videographer: Dan Harding
Designer: Thy Mai
Animator: Opal Liang
In a cheeky retelling of the Easter Bunny myth, this campaign created a new narrative about why we enjoy donuts in Australia during Easter.
The campaign featured a hero video that combined live footage with motion graphics and character animation.
Additionally, the team and I edited social teasers, cutdowns, and resized assets for various social media platforms.
The hero video currently clocks
over 95K plays on Instagram.
